HBO will spotlight the new drama series EUPHORIA by teaming up with THE PHLUID PROJECT, a gender-free retail brand grounded in community and concept, to create pop-up shops in three markets across the country. The retail spaces will be open to the general public for one day only in: San Francisco (7/8), Seattle (7/10) and Miami (7/12). The first 25 guests to visit the pop-up in each city will receive exclusive EUPHORIA x THE PHLUID PROJECT tote bags designed by The Phluid Project’s Kristina Keenan. The totes will then be available for purchase with proceeds entirely benefitting THE TREVOR PROJECT, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. HBO will match the funds raised.
These binary-breaking shopping experiences will serve as safe spaces for openness, inclusivity and dialogue. The public will have the opportunity to shop the THE PHLUID PROJECT’s curated gender-free apparel, purchase accessories and partake in unique activations. Click HERE for more information on activation locations and hours.
