This LGBTQ clothing brand has the most unapologetic T-shirts
By Katie Dupere
Mar 24th 2020 12:22PM
Trying to define The Phluid Project isn’t an easy task. It’s partly a home for queer fashion, prioritizing graphic tees right next to crocheted harnesses. It’s partly a connection to community, featuring historic LGBTQ protest designs on tees and slogans that support the most vulnerable in the queer community. But The Phluid Project is definitely a movement — and it’s definitely needed.
The Phluid Project could loosely be described as a clothing brand as much as an online store, though there is also an NYC-based retail location. The hub for queer fashion is non-gender specific, meaning there’s no gender associated with any of the items the brand carries. You shop what you like, and forget the boundaries.