About Us

The Phluid Project was founded by Rob Smith, a FUTURIST who thrives working at the intersections of Free Enterprise and Humanity: Several years ago, he began a journey to live a more honest, authentic...altruistic life, merging his professional career with his greatest passion, advancing humanity. Rob was inspired by his heritage as a third-generation Native American from the Ojibwa tribe to create The Phluid project, as a way to honor the Two Spirit indigenous leaders of the past and present.

Launched in March, 2018—in NYC and online—to make gender-free apparel and accessories available worldwide. We joined a movement committed to challenging the ethos of dated traditions that inhibit freedom and self-expression, embarking on a mission to improve humanity through not only fashion, but also community outreach, activism, and education.

We strive to amplify the rising voice of today’s youth, which rejects binary gender norms, and favors an inclusive world that allows individuals to wear what makes them feel good—that is, what best reflects who they really are inside.

Partnering exclusively with brands whose products celebrate the non-binary, we’re working to infuse the world with more empathy, equity, and compassion, to give all people a chance to explore and express their truest selves without fear, judgment, or the limits of traditional gender identification.