WELCOME TO THE PHLUID PROJECT

Gender-free clothing is our product. Inclusivity is our purpose.

We strive to amplify the rising voice of today’s youth, which rejects binary gender norms, and favors an inclusive world that allows individuals to wear what makes them feel good—that is, what best reflects who they really are inside. The Phluid Project, launched in March, 2018—in NYC and online—to make gender-free apparel and accessories available worldwide. 

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SHOP GREEN LABEL

We'd like to introduce our new gender free Green Label, an ongoing collection committed to caring for our planet through thoughtful product creation and production that is ethical and responsible. 

The Phluid Project’s gender free collection of apparel and accessories is created globally with fabric that is up-cycled, salvaged dead stock and organic materials.

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Color The Future with Phluid & Smirnoff

Phluid and Smirnoff are helping to color the future by donating 50% of all proceeds go towards Phluid Phoundation's fight to support those most at risk within the LGBTQIA+ community.

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SHOP BRANDS

We're the only retailer where you can shop beyond the binary. Shop our queer, trans, women, black, and latinx owned brands.

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