Our brand is the sum of the people we represent. We believe in gender-free shopping 

with a purpose and intentionally feature queer, trans, and women owned brands.

Our campaigns feature our community of activists, creatives, models, storytellers, 

and brand ambassadors. Join the Phluid Phamily.



Sephora Keeps Making Space For Transgender Folks
Let’s Hope Society Gets It Together Too

Upcoming Events

Shop The Phluid Project now at Sephora! Discover your new favorite fragrance that's moisturizing, long-lasting, and gender-free.

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Resources for trans individuals

Resources for Intersex Individuals

Resources for allies

Safe spaces

Click here to see a list of safe spaces in each state.

LGBTQIA+ Businesses

LGBTQIA+ Parents