The Phluid Press
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+ NEW YORK TIMES
Beyond Queer Fashion
âThe style is all about identity and unfettered self-expression,â said Rob Smith, the founder of the Phluid Project, an outpost of gender-neutral fashion in Lower Manhattan. âAt the same time itâs a political statement, a symbol of resistance against a repressive government. Itâs a way of stating, âIâm going to push back.ââ
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The Phluid Project Is Leading the Genderless Fashion Revolution
"And thatâs whatâs most reassuring about this special little SoHo shop. You can stop in at any point during the year and, as a queer person, feel just as catered to as many other retailers only make you feel during the month of June. Itâs one of the few places that celebrates our community without feeling exploitative or overly capitalistic; in that sense, itâs a brand that truly puts its money where its mouth is. Itâs unfortunately all too rare, and given the storeâs rapid rise in popularity, itâs clear that thereâs been a need for a space like this for a while."
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+Â TEEN VOGUE
This Gender Neutral Store Aims to Create A Safe Place for its Consumer
"And the message is consistent: Phluidâs social code, which asks everyone to 'enter [this] space with an open heart'â has been blown up and plastered on the store's back wall, a resource page on the website has links to trans lifelines and resources for LGBTQ+ parents, and the store's coffee shop provides space for panels and discussions about gender and sexuality."
Phluid is a store like no other. - Teen Vogue
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