The label is partnering with New York-based The Phluid Project on outreach, and intends to only launch in a handful of stores worldwide that must be able to offer nonbinary product segmentation. “Any partner we work with has to have a 360-degree view,” said Miller, adding that the first retail partner to sign the new collection is Net-a-porter. “It will be clients that understand [the concept].”
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This LGBTQ clothing brand has the most unapolog...
Trying to define The Phluid Project isn’t an easy task. It’s partly a home for queer fashion, prioritizing graphic tees right next to crocheted harnesses. It’s partly a connection to community, featuring...
This LGBTQ clothing brand has the most unapolog...
Trying to define The Phluid Project isn’t an easy task. It’s partly a home for queer fashion, prioritizing graphic tees right next to crocheted harnesses. It’s partly a connection to community, featuring...
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The Future Is Non-Binary :: The Phluid Project ...
"The future is non-binary: The Phluid Project is a brand that ‘gets’ Gen Z", Written by Tiffany Lung, Inside Retail Hong Kong
The Future Is Non-Binary :: The Phluid Project ...
"The future is non-binary: The Phluid Project is a brand that ‘gets’ Gen Z", Written by Tiffany Lung, Inside Retail Hong Kong
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The Phluid Project Teams Up with Equipment to L...
Equipment Debuts Gender-Fluid Collection; The collection, launching for Spring 2020, nods to the label's androgynous aesthetic and taps into a growing segment, Women's Wear Daily, Written by Alex Wynne
The Phluid Project Teams Up with Equipment to L...
Equipment Debuts Gender-Fluid Collection; The collection, launching for Spring 2020, nods to the label's androgynous aesthetic and taps into a growing segment, Women's Wear Daily, Written by Alex Wynne