Skip to main content

Your Cart

Your cart is currently empty.
Click here to continue shopping.

The Future Is Non-Binary :: The Phluid Project in Inside Retail Hong Kong

We are a gender-free brand (androgynous, unisex, gender neutral) selling clothing, accessories, and beauty for the LGBTQIA+ community (lesbian, gay, trans, pansexual queer)

The Phluid Project, a New York brick-and-mortar shop specializing in gender-free apparel, is setting a new standard for retailers, tapping into a key Gen Z trend.

The growth of individualism has bred a myriad of genders. Today, just 66 percent of Gen Zers would identify themselves as exclusively heterosexual. Meanwhile, a third of these consumers are comfortable with the use of gender-neutral pronouns and knows someone in their circle who identifies themselves with “they”.

Two years ago, former Victoria’s Secret executive Rob Smith launched The Phluid Project as the world’s first gender-free clothing store. His goal with the brand was to redefine and challenge gender

Read More

Continue reading

We are a gender-free brand (androgynous, unisex, gender neutral) selling clothing, accessories, and beauty for the LGBTQIA+ community (lesbian, gay, trans, pansexual queer)

The Phluid Project Teams Up with Equipment to Launch Their First Gender-Fluid Line :: Women's Wear Daily

We are a gender-free brand (androgynous, unisex, gender neutral) selling clothing, accessories, and beauty for the LGBTQIA+ community (lesbian, gay, trans, pansexual queer)

The Phluid Project Featured in L'Officiel

This LGBTQ clothing brand has the most unapologetic T-shirts

This LGBTQ clothing brand has the most unapologetic T-shirts

Liquid error: Could not find asset snippets/sca-quick-view-template.liquid