"And that’s what’s most reassuring about this special little SoHo shop. You can stop in at any point during the year and, as a queer person, feel just as catered to as many other retailers only make you feel during the month of June. It’s one of the few places that celebrates our community without feeling exploitative or overly capitalistic; in that sense, it’s a brand that truly puts its money where its mouth is. It’s unfortunately all too rare, and given the store’s rapid rise in popularity, it’s clear that there’s been a need for a space like this for a while."
The Phluid Project on them.