"The Phluid Project is a brand, movement, community, and platform based on activism that is executed through the lens of fashion. Phluid is committed to challenging boundaries with humanity and encouraging those who embrace and celebrate freedom and self-expression. It’s a world where gender is a spectrum and is expressed authentically and individually. At the essence of The Phluid Project’s concept is inclusion. All races, ages, genders, identities, and allies are welcome. The Noho-based retail and community space recently launched a gender-free denim collection. The line, which is made with high performance denim, is produced in New York in CFDA approved factories and wash facilities. It is 100% made in the USA. The Phluid Project’s in-house line also offers slogan-driven tees and sweatshirts emblazoned with messages that include “Ask Me My Pronouns” and “They Power.” 684 Broadway www.thephluidproject.com "
