We are a gender-free brand (androgynous, unisex, gender neutral) selling clothing, accessories, and beauty for the LGBTQIA+ community (lesbian, gay, trans, pansexual queer)

The Phluid Project is Pushing Fashion Forward, Featured in Out Magazine

When it comes to changing the landscape and pushing the fashion industry forward, Rob Smith of The Phluid Project is at the forefront. The founder of the first gender-free store in the world, located in New York City’s Soho neighborhood, Smith sees his The Phluid Project as the future of retail. The space stocks its own private label, along with brands like OAK and Wesc—all of which are gender-fluid.

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