We are a gender-free brand (androgynous, unisex, gender neutral) selling clothing, accessories, and beauty for the LGBTQIA+ community (lesbian, gay, trans, pansexual queer)

The Phluid Project Is Coming to a City Near You! Featured in Nylon Magazine

HBO is celebrating its new Zendaya-led, Drake-produced drama Euphoria by teaming up with The Phluid Project.

The gender-free NYC retailer—the world's first—specializes in gender-fluid clothing and accessories, as well as community building, by hosting panels and workshops focusing on inclusivity, diversity, and self-expression. We can personally attest to this, having just hosted our Pride Panel at its New York City location. Now, with the help of HBO, it's taking its goods on the road with three, single-day pop-up shops.

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