The Phluid Project + Euphoria Featured in Women's Wear Daily
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HBO‘s new buzzed-about series “Euphoria” is partnering with gender-free Manhattan retailer The Phluid Project to create pop-up shops next month in three U.S. markets. The ephemeral retail spaces will be open to the public for just one day in each city and are as transient as “Euphoria’s” troubled high school students whose search for love, friendship and identity in a world of lost innocence and trauma is blunted by drugs and sexual experimentation.
