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ABOUT BACKUP

Whoever you are, however you identify in our world

You Are Beautiful 

The Phluid Project exists to empower individuals to be themselves. To express themselves openly, without judgement or fear - only freedom.

 

"The Phluid Project, launched in March of 2018 in NYC and online for access worldwide as a gender free fashion brand. We joined a movement of humans committed to challenging the ethos of traditions past that inhibit freedom and self expression. Our world is grounded in purpose and humanity through fashion, community, activism and education. The rising voice if today’s youth reject gender binaries and desire an all encompassing space, both physically and virtually, that allows us to wear what makes us feel good and express ourselves with freedom and authenticity."

-Rob Garrett Smith, Founder

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