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Heurueh began when faux fur designers for the industry felt that luxurious faux fur material was not being utilized in a lifestyle brand that reflected their needs living in the city.
They started by using LUXE and COLORFUL faux furs in a collection made for their multi-faceted fast-paced lives. Styles that could be worn to the office, parties, and errands- all within a day- with details that made them PRACTICAL and STYLISH.
Focusing on their personal aesthetics of ANDROGYNOUS street influenced silhouettes, designer aesthetics and quality, and love of juxtaposition.