Who we are

Whoever you are, however you identify in our world 


The Phluid Project exists to empower individuals to be themselves. To express themselves openly, without judgement or fear - only freedom

"The Phluid Project, launched in March of 2018 in NYC and online for access worldwide as a gender free fashion brand. We joined a movement of humans committed to challenging the ethos of traditions past that inhibit freedom and self expression. Our world is grounded in purpose and humanity through fashion, community, activism and education. The rising voice if today’s youth reject gender binaries and desire an all encompassing space, both physically and virtually, that allows us to wear what makes us feel good and express ourselves with freedom and authenticity." -Rob Garrett Smith, Founder

Our Mission

To challenge boundaries with humanity.

Our Core Values







Our Social Code

We celebrate what makes us different and cherish what makes us the same.

We check our assumptions at the door.

We push society's boundaries while honoring our own

We listen and communicate with care.

We give respect and earn trust.

We know the risk it takes to learn.

We are all teachers and we are all students.

We believe in free speech without discrimination.

We make room for everyone.

We ask that you enter our space with an open heart.